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Timex Tells Us To Waste Time

Timex Tells Us To Waste Time
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Timex marketing campaign encourages people to Waste More Time

Middlebury, Connecticut-headquartered Timex has launched a new marketing campaign dubbed “Waste More Time.”

Timex Believes Time Wasted Is Time Well Spent

Timex invites you to waste more time because when you’re having fun, it’s not wasting time–it’s living.

IN A WORLD THAT OFTEN EQUATES PRODUCTIVITY TO SUCCESS, TIMEX S LATEST CAMPAIGN ENCOURAGES US TO WASTE MORE TIME PURSUING FULFILLMENT AND JOY

Timex, a pioneer and disruptor in the watchmaking industry, is inverting the notion of investing time by wasting it with their latest campaign, 'Waste More Time.' In a world where every moment seems accounted for, they champion the idea that time wasted on finding the freedom to be yourself is time well spent, even if others deem it as a total waste.

IN A WORLD THAT OFTEN EQUATES PRODUCTIVITY TO SUCCESS, TIMEX S LATEST CAMPAIGN ENCOURAGES US TO WASTE MORE TIME PURSUING FULFILLMENT AND JOY

IN A WORLD THAT OFTEN EQUATES PRODUCTIVITY TO SUCCESS, TIMEX S LATEST CAMPAIGN ENCOURAGES US TO WASTE MORE TIME PURSUING FULFILLMENT AND JOY
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