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elizabeth meriwether: but the characters were caricatures of rural people and it became very hokey. marsha: you looking at people sitting in their, high rise offices in new york. showing the north, what they thought people in the south were. daniel de vise: they all had pretty high ratings and cbs became known as the country broadcasting system. sara k. eskridge: but in the late 60s. the ratings and demographic tools improve significantly. and networks were able to see the ages, the education level. what kinds of jobs, ah, the people who were viewing the shows have. jennifer keishin armstrong: so, the more they could refine that, the more the advertisers wanted young, professional, wealthy people. jim mckairnes: in 1970, cbs begins what is both affectionately and derogatorily known as the rural purge. jeff garlin: they canceled all those shows that had huge ratings on cbs.
eddie: look at that floor, that s solid oak. sheryl: green acres was about a man and a woman living on fifth avenue. and he decides he s going to be a farmer. lisa: hey, oliver! oliver: yeah? lisa: there is someone here to see you from the state dept. oliver: i ll be right down. [smash] lisa: darling, mr. kimball would have waited, you should have used the ladder. bill carter: green acres. is the kind of show america loves. and cbs thinks, well, we can do more of these rural characters. [train whislte] vicki: yeah, the rural comedies, petticoat junction. vicki: i mean, some really, really silly, funny stuff. horse: hee hawww!! elizabeth meriwether: but the characters were caricatures of rural people and it became very hokey. marsha: you looking at people sitting in their, high rise offices in new york. showing the north,