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Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation
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WBD, DirecTV and more join Yahoo Backstage

Yahoo Advertising has announced advancements in its publisher-direct offering, Yahoo Backstage, including the integration of premium publishers, such as DirecTV

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Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance For Advertisers

Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance For Advertisers
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Six Questions For Elizabeth Herbst-Brady, Chief Revenue Officer, Yahoo

Elizabeth Herbst-Brady, the Chief Revenue Officer at Yahoo, answers six questions about media, advertising, technology and mentoring.

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Advertisers Are Offered New Premium Formats By Yahoo

Advertisers Are Offered New Premium Formats By Yahoo
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