In an exclusive Inc. streaming event, SoulCycle founders Elizabeth Cutler and Julie Rice share their best advice for entrepreneurs and what to expect from their new business, Peoplehood.
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Last spring, when most gyms and boutique fitness studios closed their doors, SoulCycle was quietly getting ready to launch their own at-home bike in conjunction with Variis, the on-demand fitness app from Equinox. When the bike launched in March 2020, devoted followers did their best to snag one. Some pulled it off, but others found it akin to booking a last-minute 6 p.m. SoulCycle class pre-pandemic (everyone s waiting for a bike!). Now that the hysteria has died down, getting your feet clipped into one of these bikes might be a great way to kick off your health goals for the new year.
along with the pack. i m always moved by it. i m actually never immune to it. reporter: rice never thought she would end up in the fitness business. the married mom of two spent most of her career as a hollywood talent manager. when she couldn t find the perfect workout, she decided to create it. rice started the company with elizabeth cutler, a virtual stranger she only just met. it is like when you meet a great guy. you just know and i think for me and julie, we just really knew when we met each other, we shared a common vision immediately. reporter: they wrote out their business plan on a napkin. elizabeth whipped out a pen from the bottom of her purse. if we had this many bikes and we can get 75 people a day to come, we can pay the rent, we can pay our baby sitters, and we can be passionate about what we re doing. reporter: part of their vision, a laid back work place where most people show up in gym clothes and are encouraged to get in one workout a day. think about
i m always moved by it. i m actually never immune to it. rice never thought she d end up in the fitness business. the married mom of two spent most of her career as a hollywood talent manager but when she couldn t find the perfect workout she decided to create it. rice started the company with elizabeth cutler, a virtual stranger she just met. when you meet a great guy, you just know and we knew when we met each other we shared the a common vision. they wrote out their business plan on a napkin. elizabeth whipped the out a pen and said if we had this many bikes and get 75 people a day to come we can pay the rent and pay our baby-sitters and we can be passionate about what we re doing. part of their vision, a laid back workplace where most people show up in gym clothes and are encouraged to get in one workout a day. we think about creating a place where our kids would want to come to work and have careers inside the a business getting
hi there, everyone. i m jj ramberg and welcome to your business. this show dedicated to giving you tips and advice to help your small business grow. negative consumer comments on a review site can be a night pair for a small business to overcome. that s why a number of businesses are up in arms over concerns with reviews they ve received on the site yelp. some are raising questions about whether yelp is treating them fairly. customer who is satisfied with my service asked me if i had a yelp page. she was eig story write a review. i gave her the same answer i gave my friend, what the hell is yelp. he is a new york city based lock locksmith. when he opened lockbusters he says he was unaware of yelp and widespread impact on customers decisions. people would call me. did you know you were highly regarded on yelp? nope because i couldn t afford a smartphone. he credits much of his six-figure income to that online review site. yelp pretty much catapulted things to