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Thanks to significant investment and a focus on digital transformation, New Statesman sees highest paid circulation for 40 years, with subscriptions revenue also up 77% over three years. With the title set to launch a new website in the coming months.
LONDON, Feb. 10, 2021 /PRNewswire/ New Statesman has announced digital subscription growth of 75% in just one year, with subscription revenues also up 77% in three years following significant investment in its journalism and the launch of new brands and associated digital services.
Registered users on the New Statesman website rose by 83% to more than 200,000 from January 2020 to February 2021, and 86% of New Statesman s circulation is now paid for. The New Statesman website has reached the highest level of audience growth since the introduction of a paywall in early 2018 and it now attracts around 2 million unique users a month. By the end of January this year, the New Statesman s paid circulation had reached 34,451. Print su
The New Statesman has revealed digital subscriptions growth of 75% over the past year and rising paid-for print circulation amid “significant investment” in the brand.
The title also announced today that registered users of the site are up 83% over the past year to more than 200,000 and subscription revenue is up 77% over the last three years. Overall traffic to the New Statesman website (paywalled since March 2018) currently stands at around 2m per month and the title’s paid-circulation (print and digital) stood at 34,451 as of January 2021 – the highest level it has reached in 40 years.
Group chief product officer Martin Ashplant said: “With the launch of the New Statesman’s new website now imminent and following a period of significant digital expansion, our focus is firmly on engagement and communities. This rapid growth in digital readership and paid-for subscriptions shows that the strategy is working and it enabled us to remove network advertising from the websit