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A practical guide to equity crowdfunding
Traditional venture capital fundraising can do wonders for a business, but it doesn’t work for everyone; equity crowdfunding can offer a viable alternative
Mar 04, 2021
Memuna Konteh
Crowdfunding platforms, such as Indiegogo and Kickstarter, have been providing alternative finance options since the mid-2000s. These rewards-based programmes paved the way for increasingly popular equity crowdfunders such as Crowdcube, SyndicateRoom and Seedrs, companies that aim to help entrepreneurs bypass the barriers of traditional funding.
Crowdcube co-founder Luke Lang says their initial goal was essentially to “democratise investment”, adding that “before Crowdcube, if you wanted to invest in a startup or early-stage business, you basically had to be a wealthy, white, middle-aged man”.
Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling model.
Meg Ryan on February 23, 2021 at 1:37 pm
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“I haven’t had a ‘real job’ since I was 18 or 19. I’ve always been working different businesses, trying to figure out my path,” said Josh Dzime-Assison, CMO of the reselling platform Vendoo and self-described born entrepreneur, from his home office outside of Washington, D.C. But even his earliest endeavors signaled the approach to marketing that has informed his career ever since and that underpins Vendoo’s marketing blueprint: Grow real relationships organically, and stay focused and agile.