When it comes to grabbing coffee, going shopping or choosing what to wear, celebrities don't always favor huge chains and big designer names. Stars have their favorite small businesses too, and when.
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This month, Mackage opens the doors to its new global flagship space in Soho, New York with outerwear for people who frequent the city’s bustling streets. Despite the challenges of an ongoing pandemic, Mackage was inspired by New York City’s energy and resilience, helping to bring its magnificent flagship to life. Located at 138 Spring Street, Mackage’s new store is a milestone in the evolution of the Montreal-born brand and its fifth store opening in the past five months.
To celebrate the creative community around its flagship store’s neighborhood, Mackage is partnering with local artists for a series of bold window takeovers. From January through March, a new artist’s work will live on the windows of the shop to create an environment where the brand’s outerwear can come alive. Multimedia artist Beau Stanton will inaugurate the windows wrapping from Spring to Wooster Street with his colorful work. Other chic details include a striking flipped iceberg