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Courtesy Kelsey Moreira
Running a business with a cofounder can make your business, and you as a leader, more effective.
It can also cause division and extra work, if cofounders don t see eye-to-eye.
Cofounders, romantic partners, and a psychotherapist reveal the secrets for making it work.
In 2018, Israel Moreira was just the cute guy who sat near the printer in the San Francisco co-working space where Kelsey Witherow had been running her company, Doughp, for about a year.
Today, the Moreiras are husband and wife â and co-CEOs. Israel joined Kelsey in early 2020 to help his wife pivot her brick-and-mortar cookie dough tasting experience into an ecommerce business. It was serendipitous timing to meet the challenges of the pandemic.
I have a confession to make: My company fell short of its DEI goal in 2020.
Heading into the year, our goal was to build a workforce that’s 44% women and 14% underrepresented people (URP). We made some strides, but currently those figures are 43% and 13%, respectively.
Here’s why these goals are important to me: I immigrated to America at 17 with my mother and brother from Nicaragua. I was promised a land where anything is possible with some know-how and hard work. Yet, growing up, I can’t recall ever seeing a business leader, an elected official or even a school principal who looked like me. There was never a Black Marc Benioff or a Latino Steve Jobs in the press to make that kind of accomplishment feel possible.
How to Fight Imposter Syndrome, According to an Immigrant Tech CEO
News Highlights: How to Fight Imposter Syndrome, According to an Immigrant Tech CEO
Manny Medina is the CEO of Outreach, an AI-based sales engagement platform.
He has learned that sacrifices must be made, even to parts of your identity, to avoid this problem.
Medina says that using imposter syndrome as a positive motivator and building a strong support network has helped him to be more ambitious and assertive as a CEO.
Visit the Business Insider homepage for more stories.
Last summer I was interviewed by Elias Torres, the co-founder of Drift, about our experiences as Spanish entrepreneurs in the United States. Afterward, while talking to attendees thinking about starting businesses, I was struck and saddened by the amount of negative self-talk I heard.
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