Details 14 July 2021
The space race between Virgin Galactic s Richard Branson and Amazon s Jeff Bezos might have reached its peak on 11 July, but 7-Eleven is throwing its hat in the ring by launching its 7-Eleven Slurpee out of the earth s atmosphere in August. According to the company, this will be done via a private space flight commissioned by 7-Eleven to celebrate its 94th birthday and is also a nod to its delivery service.
The brand is allowing fans to choose their favourite flavour to make the trip. 7-Eleven will add up the totals of all the Slurpee flavours ordered by customers through the end of July via 7-Eleven Delivery in the 7-Eleven app, and the most popular choice will fill the cups that go to space. Only a very few exclusive commemorative Slurpee cups depicting the galaxy will make the stratospheric trip. The brand will then hand out the exclusive cups to selected fans as a Slurpee in Space memento. At the same time, a commemorat
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