UN Live’s CEO, Katja Iversen, says the way to engage people in the environment is through popular culture film, music, gaming, sports, food, and fashion
NEW YORK, Apr 22 (IPS) - UN Live’s CEO, Katja Iversen, says the way to engage people in the environment is through popular culture film, music, gaming, sports, food, and fashion. She is excited about the Sounds Right project, which puts the sounds of nature bird songs, waves, wind, and rainfall at the center of a campaign to support those involved in climate action.
The goal of this evergreen initiative is to activate fans, raise funds, spark a global conversation about how we value nature, and inspire a sense of agency in our collective efforts to protect the planet.