ibm is the most famous turnaround where you made an elephant dance as you described it. how do you get people to do what you want them to? well, i think you start off with i mean, i start off with my definition of leadership which is leaders get people to do things they otherwise wouldn t do. so leadership, in my opinion, is all about change. you know, you don t need a leader to sort of administer something that s going very well. in fact, in one sense, an overly ambitious person in that circumstance can probably screw it up. but leadership comes to the fore when something has to change. and i think that it begins, it begins with creating a sense of urgency. it begins with creating a sense of purpose. a need to change because nobody wants to change. nobody i don t care who you