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(Bloomberg) The idea is simple: a transport service that’s so good, you’ll never need a car again. It’s what Finnish startup MaaS Global Oy has been working toward since 2015. The company has developed a mobile app, Whim, that’s already being used in several European cities and in Tokyo. In the capital of Finland, the world’s happiest country, 12% of users already say it’s prompted them to give up their cars, with as many again saying they plan to. MaaS Global, whose investors include BP Plc, Mitsubishi Corp. and Toyota Financial Services, says its app can fix urban congestion and reduce pollution. That’s as research shows that living in an environment with cleaner air contributes measurably to happiness and wellbeing. Chief Executive Officer Sampo Hietanen says creating a world in which it’s more convenient not to have your own car is an obvious way to cut carbon emissions in the transport sector. In the U.S. alone, transport accounts for almost 30% of total greenhou
Read more about Finland start-up targets to remove car addiction, cut carbon emissions on Business Standard. MaaS Global says its app can fix urban congestion and reduce pollution.
This Startup is Trying to Convince Clients to Give up Their Cars
This content was published on May 30, 2021 - 04:00
May 30, 2021 - 04:00
(Bloomberg) The idea is simple: a transport service that’s so good, you’ll never need a car again.
It’s what Finnish startup MaaS Global Oy has been working toward since 2015. The company has developed a mobile app, Whim, that’s already being used in several European cities and in Tokyo. In the capital of Finland, the world’s happiest country, 12% of users already say it’s prompted them to give up their cars, with as many again saying they plan to.