talk about something called guarantee availability. basically, if i wait in line at a certain time, am i guaranteed a product i want? yes, this is big game-changer. the 6:00 to 7:00 p.m. hour thursday evening thanksgiving evening has guaranteed availability. you will get a guaranteed card thattet wills you have that item shipped to you prior to christmas. it completely removes the risk that we re used to dealing with on black friday that i think say big game-changer for us as consumers. i ve been there when you wait in line because i do the black friday thing, you wait for the $7.50 television. you get there and it s gone. then you go home with a crock-pot so you don t waste your time. no more. electronics big during the holidays. who offers the best deals and how do we get the best brands for the cheapest price, sometimes, you get there and