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General Motors is pouring resources into electric vehicle development, with plans to launch 30 new EV models globally by 2025. However, according to one recent study, some EV customers may choose to return to a gasoline-powered vehicle due to the inconvenience of charging up.
In a study titled “Discontinuance Among California’s Electric Vehicle Buyers: Why are Some Consumers Abandoning Electric Vehicles?”, researchers surveyed electric vehicle owners in California on their future EV purchase plans and decision-making. According to the study, roughly one out of five survey respondents who reached a decision point on plug-in electric vehicle (PEV) ownership were most likely to discontinue due to the way in which EVs are charged.
“Sustainability,” in case you haven’t noticed, has become the automotive
buzzword du jour. Like politicians obliged to (liberally) sprinkle “inclusiveness” into their every public pronouncement, automotive CEOs not including “sustainability” in their company’s public-facing messaging risk serious backlash.
But what is sustainable mobility? Is it really as simple as committing to a battery-powered lineup? Jaguar, Volvo and General Motors certainly think so, all three Jaguar by 2025, Volvo by 2030 and the General in 2035 promising to end the production of “infernal”-combustion engines in the near future. And while there is a smack of desperation in Jaguar’s announcement to go full BEV the company is facing an existential crisis of ennui amongst luxury car buyers General Motors stock has almost doubled since CEO Mary Barra promised to “put everyone into an EV” last October.