MUMBAI: A row of shops selling election merchandise in Lalbaug displays colourful party flags, banners, bundles of stoles, mufflers, badges, caps, and.
Retailers are tapping on to newer and younger voters and creating a voting hype to diversify their merchandise from flags to apparels, key chains and clocks
Lok Sabha Polls: With Lok Sabha elections approaching, political merchandise is gaining popularity in India, mirroring trends from the US. Ecommerce platforms like Amazon, Flipkart, and Meesho are witnessing increased demand for election clothing including t-shirts, caps, and sweatshirts featuring slogans like NaMo Hat Trick and Rahul is Hope .