CMOpinion: who’s on your personal board of advisors?
In her regular Mumbrella column, Optus head of marketing - CMO Melissa Hopkins urges marketers to look to and curate their support network in moments big and small.
April 21, 2021 10:57
by MELISSA HOPKINS
One of the greatest tools a CMO can have is their very own board of advisors.
This board is rather informal with no quarterly board meetings, no money passed, no pre-reads or directorial responsibilities – in fact, I am not sure the members currently even know that they are part of my board of advisors.
When leading any brand, particularly when you have a more senior role and remits, there are risks: the risk of becoming blinkered in your category alone, the risk of losing independence of thought and that deadly one of not gaining constant inspiration and perspective outside of the brand you lead. As marketers we know our job is to be the voice of the customer and have our ear to the ground of the wider market as a wh
mother, a prominent political figure in her own right told judge john bates i humbly and passionately plead for mercy for my son. thomas himself said what is wrong? i broke the law. i humiliated my family. i humiliated my mother. he said i took this money because it was a sense of entitlement. my needs ahead of everyone. thomas pleaded guilty in january to two felony counts after several years of siphoning city money intended for youth programs he championed. he also resigned the council seat his father once held before him. judge bates, who neated thomas s earlier positive work with young people agreed with prosecutors that thomas led the scam that cheated city children. this is a case of betrayal the judge said. these programs were to benefit under privileged and needy children. most of the stolen money was used for lavish personal purposes by thomas. the former council member could have received 51 months in prison. he left the courthouse again without speaking to reporter
cheated city children. this is a case of betrayal, the judge said. these programs were to benefit under privileged and needy children. most of the stolen money was used for lavish personal purposes by thomas. the former council member could have received 51 months in prison. he left the courthouse again without speaking to reporters. i think the verdict was fair. it was fair. could have been a little more but, you know, he needs to pay for what he did. i ve been for most of my life. i think harry is remorseful but this just didn t happen overnight. reporter: now, thomas will be told soon when and where he ll have to report to prison. downtown at federal court, i m tom sherwood, news 4. the harry thomas case is closed but the u.s. attorney s office is investigating two other criminal probes in the district looking into spending activities of vincent gray s 2010 dpan for mayor and council chairman kwame brown s 2008 campaign. it is under investigation after an audit sho