Ready or not
Admittedly, much of the market isn t ready for Dito, either. Since launch Dito has also begun deploying in Visayas, another rural area, but it has not met its commitment to expand to Luzon, the populous northern island that includes Manila, in the first few weeks.
The launch had been delayed since last July when Dito failed to meet a key rollout deadline. A local NGO, Democracy.net.ph, says the newcomer had disenfranchised customers by offering just VoLTE voice. Pierre Galla, co-founder of Democracy.net.ph, which had been commissioned by a senate committee to review the Dito launch, questioned why it chose to start in the countryside where most consumers use feature phones.