New Streaming Service Saltbox TV Targets Seniors
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Ed Asner, James Burrows, Henry Winkler
Producer Jerry Goehring has launched Saltbox TV, aimed at older adults with an emphasis on retirement communities, with confirmed appearances by Ed Asner, James Burrows, Henry Winkler and more.
The COVID-19 pandemic has been particularly devastating for older populations in the United States, many of whom live in retirement communities and assisted living facilities that have been hit hard by outbreaks and/or forced lockdowns.
Tony- and Grammy-nominated producer Jerry Goehring (
Be More Chill) wanted to make sure the demographic was not forgotten, especially when it comes to entertainment, so he rallied a few industry pals to launch the entertainment platform Saltbox TV.
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