: Monday, January 11, 2021, 8:52 PM IST
Unsold housing stocks down 9pc in 2020 at 7.18 lakh units; builders may take 4yrs to exhaust
The housing brokerage firm, which is a part of News Corp and REA backed Elara Technologies, on Monday released its report Real Insight Q4 2020 , a quarterly analysis of India s eight prime residential markets.
Mumbai construction skyline
Unsold housing inventories fell 9 per cent across eight cities in 2020 at 7.18 lakh units on sharp decline in new launches, but builders will now take nearly four years to clear these stocks at current low sales velocity, according to PropTiger.
The housing brokerage firm, which is a part of News Corp and REA backed Elara Technologies, on Monday released its report Real Insight Q4 2020 , a quarterly analysis of India s eight prime residential markets.
Print, outdoor to gain from realty sector this year but digital will take lion s share, says Snehil Gautam of Housing.com
In a conversation with BestMediaInfo.com, Snehil Gautam, Head of Growth and Marketing, Housing.com, PropTiger.com and Makaan.com, shares his plan to run an aggressive branding plan for their real estate platforms
Snehil Gautam
Elara Technologies, the parent company of Housing.com, PropTiger.com and Makaan.com, will divide its media spend equally on digital and TV to drive more traffic to its platform, along with gaining more brand awareness.Â
âWe have two major objectives from the strategy point of view â brand awareness and acquiring heightened traffic for platform so that our sellers get their share of ROI. Our aim is to advertise where our core audience is,â said Snehil Gautam, Head of Growth and Marketing, Housing.com, PropTiger.com and Makaan.com.Â
Despite ending the last session of the week lower, it has been a positive week overall for the Aussie share market. Information technology stocks led the gains this week, with the sector gaining almost 6 per cent.
At the closing bell the S&P/ASX 200 index closed 1.2 per cent lower or 81 points down to finish at 6,676. Over the week, the market has gained 33 points or 0.5 per cent.
Futures market
S&P 500 futures are eyeing a dip of 12 points.
The Nasdaq futures are eyeing a fall of 36 points.
And the ASX200 futures are eyeing an 89 point fall on Monday morning.
Broker moves