How four hotels are leveraging video to tell a better story.
What are you really selling?
That’s the single most important question in hotel marketing. Just like Apple doesn’t sell computers and Disney doesn’t sell rides, you don’t sell room nights.
So… what are you really selling?
What’s that one unique aspect about your property that differentiates you from your compset? Or better yet, why would your demographic benefit by choosing your hotel instead of the one down the street? Marketers answer this important question in the form of a UVP unique value proposition.
Does your website struggle to communicate your UVP?