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China, a country that eats 28% of the world’s meat and half of all the world’s pork, is moving in a plant-based direction.
The Guardianreported on the recent changes in the country.
The Good Food Institute (GFI) reported that China’s plant-based meat market was projected to grow between 20 and 25% annually. The industry was worth $910 million in 2018. China’s perceived connection between wealth and meat is no longer as strong as it once was.
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A new generation of consumers, having lived through African swine fever and the coronavirus, are much more open to a plant-based diet. China is also a significant producer of plant-based products and has the capacity to expand to serve an eager, global plant-based market.
By MINLU ZHANG in New York | CHINA DAILY | Updated: 2021-03-06 08:10 Share CLOSE A sign promoting McDonald s PLT burger with a Beyond Meat plant-based patty is seen at a test restaurant in North America in October, 2019. [Photo/Agencies]
Consumers in the United States have increasingly turned to plant-based meat substitutes since the pandemic, and now some of the biggest fast-food chains in the country like McDonald s will be selling those goods as well.
The popular plant-based alternative meat company Beyond Meat signed a new partnership with McDonald s last week, a vital step in the growing shift to take meat alternatives into the dining mainstream in the country.