A favourite with sherry-seeking day-trippers from Seville and Cadiz, this Andalusian city is too often rushed. But its pick-and-mix architecture (a legacy of Mo
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Client: EtiquetaNews Awards El Pasaje is a conceptual project awarded with the EtiquetaNews Awards 2021 first prize, achieving the highest score obtained throughout its four editions Wine transports us. Through aromas, flavors, sensations, and even our own thinking, we move to places that engage our senses in an abstract and extraordinary way. El Pasaje draws inspiration from antique transportation labeling to celebrate this idea and explore the design as what it aims to be – A passage that offers a special moment to the consumers. The naming suggests two ideas – The ticket and the space between two places. The logo reflects this double idea by carefully placing the perforations that make the die-cut something that adds value to the design, and the tone of voice borrows from the design concept a language that is interpreted through the prism of the brand, transmitting modernity through the typographic use.