There are currently almost four hundred call centres in the capital of the North African state, including the HQs of multinational companies and local businesses targeting the European market. Is Tunis becoming an offshore outpost of the cognitive proletariat? Q Code Magazine reports.
Leila is silent for a few seconds, she buys some time before beginning to recite the script she knows off by heart: I m Juliette and I m calling to offer you a box of products from.
She doesn t have time to finish the sentence before the woman on the other end hangs up. They are divided by the Mediterranean. Leila is Tunisian, with long hair flowing from her head. Her piercing eyes are highlighted by black Kajal. She speaks Arabic, French and English. She has just left the University of Arts, and for a couple of months she has been working in the field of telemarketing for a Swiss cosmetics company.