Braams
(pictured), chief digital and marketing officer at Unilever, will become deputy president on 1st December, taking over from Phil Myers, senior vice-president for global public policy and government affairs at PepsiCo.
Myers will remain on the WFA’s executive committee, and Raja Rajamannar, chief marketing and communications officer at Mastercard, has been re-elected as president for a second term, running until April 2023.
Firdaus Shariff has been made the WFA’s first regional vice-president for the Middle East, and is currently vice-president of marketing, communications and digital customer experience, Middle East and Africa, at Schneider Electric.
The WFA has also appointed Lubomira Rochet, chief digital officer at L’Oréal, will be regional vice-president for Europe.