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'Greenwashing' makes it difficult for public to identify genuine eco-friendly products, says study

The research found that consumers become more sceptical of all environmental claims when educated on greenwashing.

Shane timmonsEimear cotterEnviornmental protection agencyOffice of evidenceEuropean commissionResearch instituteBehavioural research unitSocial research instituteResearch unit

Shoppers left confused by environmental claims from firms like Ryanair and Alpro

Shoppers left confused by environmental claims from firms like Ryanair and Alpro
independent.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from independent.ie Daily Mail and Mail on Sunday newspapers.

United kingdomEimear cotterShane timmonsEnvironmental protection agencyBehavioural research unitTrinity college dublinResearch instituteEuropean commissionSocial research instituteResearch unitSustainable production

Consumers struggle to spot 'greenwashing' in ads, says ESRI – The Irish Times

Greenwashing tactics make it difficult for genuinely sustainable businesses to compete against ones that mislead consumers, study finds

Shane timmonsEimear cotterEuropean commissionResearch instituteOffice of evidenceTrinity college dublinBehavioural research unitEnvironmental protection agencySocial research instituteTrinity collegeResearch unitEnvironmental product claimsGreen claims directiveEmpowering consumersGreen transition

Prime Time debate: Nobody likes Von der Leyen and four other takeaways from European election special

Prime Time debate: Nobody likes Von der Leyen and four other takeaways from European election special
irishtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from irishtimes.com Daily Mail and Mail on Sunday newspapers.

United kingdomIsrael generalArab leagueAl qahirahUnited statesBilly kelleherJohn mullinsPaul gavanMichael mcnamaraJohn mullinLorna bogueMiriam ocallaghanEamon ryanMeps billy kelleherFran mcnultyClare daly

Consumers struggle to identify 'greenwashing' in ads

Consumers struggle to identify 'greenwashing' in ads
rte.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rte.ie Daily Mail and Mail on Sunday newspapers.

Shane timmonsEimear cotterEuropean commissionOffice of evidenceTrinity college dublinBehavioural research unitEnvironmental protection agency funded