Customers are choosing to pay a little more for products in Morrisons For Farmers range.
Morrisons customers have raised £20 million to support farms and the countryside by choosing to pay a little more for products in Morrisons For Farmers range. MORRISONS customers have raised £20 million to support farms and the countryside by choosing to pay a little more for products in Morrisons For Farmers range. The funds have been ploughed back into a range of farm schemes to improve biodiversity and further improve animal welfare, in a period when British farmers have faced financial uncertainty due to Brexit and the Covid-19.Morrisons was the first British retailer to launch a dairy product where part of the purchase price went directly back to farmers. Milk For Farmers was the original product - at 10p-a-litre more than Morrisons own label standard milk - with the full difference passed on to its dairy farmers. The range now includes Cheese For Farmers, Cream For Farmers and Eggs