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Organic eggs have been a longtime staple in a number of supermarkets, being purportedly raised in better conditions than their conventional counterparts. But a new kind of egg – good for both [.]
Dec 23, 2020
Egg Innovations, America s largest originator of 100% free-range and pasture-raised eggs, has announced the acquisition of innovative, protein-centric fresh snacking brand Peckish. Peckish joins the family of brands, which includes recently launched Blue Sky Family Farms eggs, marking mass expansion on the horizon.
Peckish was founded by Jon Sebastiani, and is Sonoma Brands third incubated concept, giving the humble hard-cooked egg a modern makeover delivering a convenient, ready-to-eat whole food protein option to compete in the fast-growing fresh snacking category. Sonoma Brands will continue to be involved in supporting the brand s expansion, while also partnering with Egg Innovations in growing the Blue Sky Family Farms brand and supporting its retail expansion.
Egg Innovations acquires PECKISH snack brand Egg Innovations, a vertically integrated producer of pasture-raised and free-range eggs, has struck an all-stock deal to acquire egg-fueled snack brand PECKISH.
Founded by KRAVE founder Jon Sebastiani and launched in January 2019,
PECKISH is the third incubated concept from growth equity firm
Sonoma Brands, which will continue to be involved in PECKISH and will team up with Indiana-based Egg Innovations (in which it has invested) to supporting its new
We are very excited to establish a relationship with Jon Sebastiani and Sonoma Brands, who has a career track record in brand development, said
Egg Innovations president and CEO John Brunnquell, who said the brand (which was taken off the market for several months in 2020 for supply chain reasons) will be hitting more stores in 2021.