campaigns call a universe, multi-layer portrait of voters they believe can predict voting behavior, including whether you re an unlikely voter or not orro even a democrat or republican. method of communication campaigns learning to motivate voters based on what makes them tick. for example one gentle reminder civic duty, another one warned about consequences of not voting, using fear. today s outreach is more akin to behavioral psychology and that additional poll six. sasha eisenberg correspondent, author of victory lab, the secret science of winning campaigns. we ve had you on before. we love this stuff. in fact you previewed a chapter about this, egg heads during the rick perry boomlet that happened a couple of weeks. we were so young then. we were so young.
tribute to the fallen on this memorial day. we remember the sacrifices of our troops and their families. newsroom begins right now. good morning to you. i m carol costello. it s going to be a wet and soggy memorial day across parts of the north florida and southeast georgia. tropical storm beryl is to blame. you re looking at a live picture from jekyll island, georgia. the storm moves up the coast. we learned a short time ago beryl caused major damage at the jacksonville airport after making landfall and canceling 12 outgoing flights and forced jacksonville officials to cancel holiday activities and thousands are without power this morning. meteorologist rob marciano is tracking beryl. oh, darn! bad timing. but good news to this and get to that in a second. the damage in jacksonville is where it made landfall last night shortly after midnight and came on shore with near hurricane force winds. it was almost classified a hurricane and some folks may argue that. 73-mile-an
eisenberg i book rick perry and his egg heads, download it now. it s a fas nailting read. i agree. michele bachmann said she became a republican because was so deeply anti-american and it turned her around on liberal. it s true. she caused me to read it. it s a great book. how about that. my shameless plug is to fairfield university, the community last night was great host, fun event. fairfield stags, i promise you this. if you make the ncaa tournamen. coming jansing talks to jennifer granholm on her book and the state of the economy. then at 1:00 p.m., don t forget andrea mitchell reports ow. i want healthy skin for life.
media and control food prices. well, they ve done this, this, this and not this, but they re working on it. they re doing this. they just passed the food bill. for your safety, remember, everything is done for your safety. and now the media. guys, i have talked to professors all around the world, two in particular that this is what they do. they study revolutionaries. they re not fans of mine. they ve never even heard of me. they re egg heads. they don t watch television, neither of these guys do. i ve been consulting with them them there are talking heads on television and there are people that get their information from other journalists, this stuff works tirelessly to figure out what is going on in this world. we don t like what we found, but we found it and both of these
guitar hero, the kindle and air bags have in common. what they have in common is the m.i.t. media lab. the folks in that lab spent the last 25 years developing the technology and science of the future. they are connected to everything that keeps you connected in the world. we re talking about the latest in cell phones, photography, the internet, medicine, computers, software, robotics, social networking, education, music. they have their hands on every part of our lives. let me introduce you to the director of the famous m.i.t. media lab, frank moss. he s the executive director joining me from cambridge. frank, good to have you on the show. we love talking to you folks but i think i want my viewers to understand what you people do. you are the ultimate egg heads. you guys are the smartest of the smart and devising the future for us. before you tell us what you re making for us because that s going to be a treat for you i want you to talk about some of the things i just talked about