Every Tuesday and Friday,
WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at how the pandemic is changing consumer habits, Treasury Wine inking a licensing deal for its US brands, Iran joining the Madrid e-filing community, and much more. Coverage this time from Trevor Little (TL), Bridget Diakun (BD), and Tim Lince (TJL).
Market radar:
Pandemic sees changing consumer habits – An article on
Glossy has dived into various studies which looked at how the covid-19 pandemic (and other recent events) have impacted how consumers engage with brands. For example, the health emergency itself has prompted 75% of consumers to “try a new shopping behaviour”, with 36% claiming to have “switched brands” and saying they will continue to do so “despite previous brand loyalty”. That shift is due to so-called “conscious capitalism”, with 60% of US consumers reportedly wanting businesses to be “vocal a
Reports broke this week that packaged foods manufacturer Conagra Brands is considering a sale of its Hebrew National hot dog business. The business may sell for about $700 million, and the transaction could also include Conagra’s Egg Beaters and Odom’s Tennessee Pride brands,
The Wall Street Journal reported.
Conagra is entering the talks as it is actively working to focus its efforts on frozen foods and snacks, Bloomberg said in its coverage of the potential deal. IRI data gathered by the news and business information organization reveals that the three brands had combined sales of $575 million in the 52-week period that ended on February 21.
A sale could also include Egg Beaters, which makes liquid egg-white products, and Odom’s Tennessee Pride, which sells fresh sausage and breakfast sandwiches.
Hebrew National may soon answer to a different authority. Conagra Brands Inc. is in talks to sell the famous hot dog brand to Brazil s JBS SA, people familiar with the matter said. A deal, which the people said could also include the Egg Beaters and Odom s Tennessee Pride brands, could be valued at around $700 million. Any agreement is likely weeks away and Conagra could end up keeping the business or selling it to someone else, the people cautioned. Conagra in April 2019 said Hebrew National s sales over the previous year were $170 million, and Egg Beaters were $78 million. But the kosher hot dog s popularity and cultural cache transcend the brand s size, thanks in part to its long-running slogan, We answer to a higher authority.
A deal, which could also include the liquid egg white brand Egg Beaters and sausage product brand Odom's Tennessee Pride, could be valued at around $700 million, the people said. Any agreement, however, is likely weeks away and Conagra could end up keeping the business or selling it to someone else, the people told the financial newspaper. Food companies are looking to reshape their portfolios as a pandemic-driven surge in at-home eating gives a boost to companies' balance sheets and revives sales of slower-growth brands, which they will use as tools to fetch better-than-normal valuations, Credit Suisse analysts wrote in a note in December.