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The Super Bowl is a "rare opportunity" for advertisers to reach millions of people at once in an era when cable and broadcast viewership is in decline

Taylor swiftJura liaukonyteCornell university sc johnson college of businessCornell universitySuper bowlWhy super bowlTelevision advertisingNic johnsonHe super bowlSuper bowl commercialsEga event advertisingSuper bowl television ratingsTaylor swiftJura liaukonyteAmerican football league