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Rethinking Your Content Strategy for Optimum Results The Importance of Upstream Processes Customer experience (CX) is paramount today. According to one study, companies that invest in CX can expect to see a ~70% increase in revenue over 3 years. In today’s digital-first world, every experience requires content — content raises brand awareness, drives online traffic, solves customer’s problems, and much more. But because content is essential to CX, there’s one question every marketer needs to answer: how effective is my content strategy? Understanding the effectiveness of your content strategy requires measuring two phases of your content operations, but many of us only focus on one: whether or not content is driving the right experience(s) and response(s). We can call these the downstream results. The other, often neglected, phase is just as important: how efficiently you create, manage, deliver, reuse, and repurpose content. We can call these the upstream pro

Microsoft partner networkUpstream efficiencyNeed bothBlog creationMarketing operationsSitecore contentEfficient processesContent hubமைக்ரோசாஃப்ட் கூட்டாளர் வலைப்பின்னல்அப்ஸ்ட்ரீம் செயல்திறன்தேவை இரண்டும்வலைப்பதிவு படைப்புசந்தைப்படுத்தல் செயல்பாடுகள்திறமையான ப்ரோஸெஸஸ்உள்ளடக்கம் மையம்