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By Princewill Ekwujuru
Three Nigerian Businesses have been featured in the Public Relations and Communications Association (PRCA) as part of its small business heroes’ campaign launched in April 2021.
The businesses which cut across fashion, technology, new media and law include 618 Bees, a legal tech company, Gbemisoke shoes, women’s shoe line, and Emblue, a media and communication company, leveraging technology to drive consumer attention.
As COVID-19 continues to present challenges for business across the world, the PRCA PR and Communications Council launched the Small Business Heroes campaign to support SMEs at all levels as they navigate the challenges of the global COVID-19 pandemic while demonstrating the positive impact PR can have on businesses when applied effectively.