has all their flaws and i know her for their flaws but she s wearing this lipstick and i really like it on her. absolutely. you want to connect with something you think you can see yourself doing or being or wearing. advertising is shifting to that. we see that with gen z. i talked to the girls in a group i m a part of. they speak about this realness and this authenticity and that s the company they want to support and put their money behind. it s such a great initiative. i m glad don t have to be so perfect. thank you so much. nice to see you. nice to see you too. the association of national advertisers launched the #see her campaign to ee limb nate bias eliminate bias against women. here are five programs to help women start their businesses. one, bumble fund. you probably heard of the dating app bumble. now they re launching bumble