compliance, it can drive up costs for any industry, but for marijuana, a start-up industry without banking support, the pot barons say the changing rules restrict revenues and halt production, which can lead to ruin. and when you re the kingpin of an edibles empire, you can feel at risk of becoming a government lab rat, stuck in a maze of emergency rules, fire safety regulations, production codes, all while building a state of the art weed factory. what s up? how are you, bud? good. it s borderline emotional for me to reflect on not only where we started but what this facility looked like is surreal. this has never been done before. there s never been a facility to this level of sophistication to serve a marijuana industry. that looks really nice. just curious to see the progress we re making.
demands the government take action. they re extremely potent. they re on the shelves, and yes, the state now is trying to do something about it. the government launches a $2 million education campaign warning kids not to be marijuana lab rats. they pass emergency rules requiring edibles to be sold in smaller portions, more clearly marked, and delivered in newly designed childproof packaging. in an industry working without the support of bank loans, these new costs are serious roadblocks. the rules, which consist of approximately 35 pages, that was debilitating. we put some additional requirements on the manufacturers, and we passed that rule in emergency fashion so we could get safer edibles out in the marketplace sooner rather than later. i wouldn t say that the government is a partner with the industry right now. we battle every day on new information that comes out and new rules that possibly could be made. ten milligrams is a serving that if you sell one ten-milligram ser
for a consumer? someone who buys the products? i recommend if you ve never tried edibles before or it s been a long time to start with 5 milligrams or less and wait at least two hours. if you aren t feeling effects yet, you can eat more. i tell people you can eat more, you can never eat less. something that has been a concern in the edibles market in colorado is overconsumption and accidental congestion. the edibles industry is 45% of the market. right now. the backlash is mostly with edibles and while you can say, okay, i recommend my consumer only have half a cookie, there s no way to control what someone eats. right? right. take the pot out of the equation. if you send me home with a box of cookies, who is going to eat one? there s certainly a responsibility on the consumer level to read directions and of
separable at the point it was scored. more troubles for the edibles industry. while the new rules about dosing and packaging were wreaking havoc, the news runs stories on black market attempts to make edibles at home. a regulatory tsunami of new safety rules was just over the horizon, threatening to halt production. the opposition may not be able to shut down the edibles industry, but a barrage of shifting regulations could cause a war of attrition. dixie is running on oil reserve, unable to create marijuana oil because of new fire department regulations. their assembly line won t be rolling again until they get a new explosion-proof hood for their extractor. cheapest i found is $25,000. you have to have the certifications. butane guys blowing themselves up. this is something we allocated, what, three gs for. because the requirement they re putting us under is silly.
indecisions will cost my company everything. so what are we going to do? because we can t be out of production for two weeks. i can t describe to you the fear, the uncertainty, the doubt that i ve been carrying with me for the last three weeks. clearly, we re going to have to make some decisions if we aren t going to have oil in here next week. probably not good decisions. an industry in crisis is an industry united. the cannabis business alliance is like any other industry group. however, marijuana is not like any other industry. the issues were regulations and how can we as an industry fight back on these illogical, not practical regulations. in any other instance, if you leave your firearm out, if you leave your pharmaceuticals out, if you leave your alcohol out, they go to the parent and go, what are you doing? if it s cannabis, they re coming to the manufacturers and saying, you need to protect those parents kids because they