No Prohibitive Grade – 1904
One of the brand’s first ads ran in the
Saturday Evening Post in 1904, and featured an image of the vehicle with some text describing the Cadillac experience. The copy bragged about how owners could take long-distance trips without having to deal with a single breakdown, and not only that, could expect to hit an average speed of
13 miles per hour! At the turn of the 20th century, when cars weren’t yet reliable, those were major selling points.
The Penalty of Leadership – 1915
Would a single-page newspaper ad with just a wall of text spark the interest of a modern audience? It’s tough to say, but in 1915, it sure did. After Cadillac introduced its V8 engine, which wound up being riddled with issues, the brand released this eloquent advertorial in