How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side
A Manhattan developer wanted to amplify the comedian s message of endurance
Turning Seinfeld s opinion piece on New York resilience into an ad required permission from the actor and newspaper.
Naftali Group and Getty Images December 18, 2020
Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published not on social media, but because it’s featured on the facade of a 19-story luxury condominium building now under construction on Manhattan’s Upper East Side.