Transition from "hype" to implementation phase poses challenges for established industry players. Automotive software market to grow to $118 billion by 2030 but falls short of industry expectations. EY estimates that the average investment required per OEM for SDV programs will be between one and five billion U.S. dollars. The identification of future market dynamics and potentials as well as the optimization of necessary key competences (e.g., partnerships, coopetition) is crucial.
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