RIYADH: Saudi Arabia has emerged as one of the most trusting and least polarized countries in the world, according to the latest Trust Barometer report from Edelman, the leading global communications firm. The company measures levels of trust from more than 32,000 respondents in 28 countries across business, government, media and NGOs. The 2023 report, titled “Navigating a
The firm has been measuring trust across business, government, media and NGOs for over twenty years. The findings provide valuable data and insights for both Edelman’s own operations and those of their clients to inform communications approaches in each sector.