Pantone has added 224 mixed colours and five base ink colours to the Pantone Matching System – with some of the new formulations causing angst among printing industry pros.
Heidi Tolliver-Walker summarizes Eddy Hagen’s recent study on the impact of product packaging damage and color variation on consumer purchases. Hagen’s surveys always challenge our assumptions, and this one is no different. The conclusion? Color variation isn’t as important to consumers as it is to the rest of us.
The Offset Solutions Value Conference in November discussed innovations in plate development and related software and set out how the company will operate when it separates from Agfa.