Why you should tell the story of your business as if it were a trip You have to establish where you are, where you want to go and what the route will be. Free Book Preview:
Brand Renegades
Email June 1, 2021 8 min read
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We had left Ouarzazate, a city in southern Morocco, when it was still dark. We traveled through the Draa Valley, surrounded by reddish mountains and dotted with small oases, for more than 150 kilometers until we reached Zagora -the last city before the Sahara desert-, and had a coffee in the only bar open at that time in the morning. main street -Avenue Mohammed V-, before embarking on the second part of our trip of more than 3 hours, towards the dunes of Edaya el-Hamra.