Published July 26, 2021, 6:56 AM
Havas Group veteran, former Chairman & CEO of the network, Vishnu Mohan has launched Avyan Holdings in Singapore with the ambition to build a regional footprint in Asia. Avyan Holdings is designed to be a collective of companies working towards advancing human possibilities by integrating design, technology, and data to help brands and people thrive in a digital-first world.
As a first step in solidifying its vision, Avyan Holdings has acquired a key stake in the Philippines-based design and innovation agency – Castle By The River (CBR) – founded by digital maverick Ed Mapa Jr – also a former Havas executive. Over the past two years, since its inception, CBR has earned the reputation to be an eclectic band of storytellers grounded in data and technology with a flair for performance-driven campaigns. It started its operations in Manila as an affiliate of Entropia Malaysia – which was recently acquired by Accenture Interactive and its current
Havas combines design, data and technology innovations
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Vishnu Mohan sets up Avyan Holdings, invests in Philippines-based agency | Advertising
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