Manufacturers interested in hybrid technology for NASCAR - Jayski s NASCAR Silly Season Site jayski.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jayski.com Daily Mail and Mail on Sunday newspapers.
This is the perfect partner for the new GR Supra Sport Top.
One of the star cars at the 2019 SEMA show in Las Vegas was the Toyota GR Supra Heritage Edition concept built to celebrate the car s launch. Based on the new A90 GR Supra, the Heritage Edition incorporated classic design cues from the legendary A80 Supra. One year later, the GR Supra Heritage Edition has made a triumphant return as a hardtop companion to the new GR Supra Sport Top as part of Toyota s second SEMA360 showcase. It was exciting to see the reaction to our Heritage Edition last year, and I think as a modern tribute to the iconic MKIV Supra from the late 90s we hit it out of the park, said Ed Laukes, Group Vice President of Toyota Marketing. We decided to bring it back this year paired with the Sport Top to give Supra fans an idea of what our Supra would look like taking in the open air with a removable roof.
Lisa Materazzo Archives - The Truth About Cars thetruthaboutcars.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thetruthaboutcars.com Daily Mail and Mail on Sunday newspapers.
Materazzo appointed group vice president, Toyota Marketing
Lisa Materazzo has been appointed group vice president, Toyota Marketing, replacing Ed Laukes, who is retiring after 32 years with the automaker. Materazzo, who currently serves as vice president of Lexus marketing, will run the entire gamut of Toyota division market planning, advertising, merchandising, sales promotions, incentives, NASCAR and motorsports, and all social and digital media. According to Statista, in 2019 Toyota spent $1.51 billion on advertising alone, behind General Motors and Ford.
Unlike some CMOs at other automakers, Materazzo has put in her time in the industry with Toyota. Having joined Toyota in 1998, she has held a variety of marketing-related roles including vice president, vehicle marketing and communications, and corporate manager, media strategy and digital engagement.