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Experts believe joint NBA media deal is best for WNBA's growth

Sports media experts and former executives see great potential in a joint NBA-WNBA rights package for future growth and reaching fans.

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NFL could buck trends with Trump-Biden rematch this fall

With the country heading towards another Donald Trump-Joe Biden presidential campaign, the traditional drop in NFL ratings may not happen.

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The NBA In-Season Tournament's Real Test Begins Now

By all measures, the NBA’s midseason experiment has been a hit so far, but a slew of questions about its long-term relevancy remain. Can it gain enough traction to become a thing? Or will the novelty wear off?

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Has The NBA's In-Season Tournament Paid Off? These TV Ratings Suggest Yes—Probably.

NBA TV ratings have inched up in recent weeks, with quarterfinals games for the league’s first-ever In-Season Tournament beginning Monday.

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Apple, Lionel Messi and the $2.5bn question: What's next?

Apple have made a big bet on soccer. But is this so they can sell more phones? Or to prepare for an attack on the NBA or another sport?

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