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Experts believe joint NBA media deal is best for WNBA s growth

Sports media experts and former executives see great potential in a joint NBA-WNBA rights package for future growth and reaching fans.

United kingdomUnited statesSan franciscoCaitlin clarkLebron jamesEd desserMicky lawlerBob thompsonAdam silverNational women soccer leagueWomen hockey leagueSports networkAwful announcingSky sportsPrime videoSteph curry

NFL could buck trends with Trump-Biden rematch this fall

With the country heading towards another Donald Trump-Joe Biden presidential campaign, the traditional drop in NFL ratings may not happen.

New hampshireUnited statesBrian rolappHillary clintonDonald trumpJoe bidenEd desserNational football leagueAwful announcingPresident joe bidenWorld seriesPresident bidenMonday nightBuffalo billsKansas city

The NBA In-Season Tournament s Real Test Begins Now

By all measures, the NBA’s midseason experiment has been a hit so far, but a slew of questions about its long-term relevancy remain. Can it gain enough traction to become a thing? Or will the novelty wear off?

United statesSouth beachDavid sternJalen brunsonEd desserDan wannDeaaron foxMarcus smartJoel embiidZion williamsonEvan waschMichael imperioliLas vegasAdam silverTyrese haliburtonLebron james

Has The NBA s In-Season Tournament Paid Off? These TV Ratings Suggest Yes—Probably

NBA TV ratings have inched up in recent weeks, with quarterfinals games for the league’s first-ever In-Season Tournament beginning Monday.

United statesEd desserLas vegasSacramento kingsLos angeles lakersGolden state warriorsBoston celticsPhoenix sunsMilwaukee bucksNew york knicksIndiana pacersIn season tournamentEastern conferenceWestern conferenceSeason tournamentNew orleans pelicans

Apple, Lionel Messi and the $2 5bn question: What s next?

Apple have made a big bet on soccer. But is this so they can sell more phones? Or to prepare for an attack on the NBA or another sport?

United kingdomRepublic ofFrance generalChampagne ardenneUnited statesComunidad autonoma de catalunaSaudi arabiaLos angelesSaudi arabianPierre maesPeter huttonEddy cueEd desserCristiano ronaldoDon garberZlatan ibrahimovic

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