dsm-firmenich has once again partnered with Pantone to create a fragrance inspired by the Pantone Color of the Year for 2024, Peach Fuzz.
According to the manufacturer, the Peach Fuzz Eau de Parfum, is an “all-embracing solar peach that provides an invitation to feel good by conveying pure and positive feelings.” The fragrance was used to produce an Eau de Parfum (EDP) and a candle.
New approach to olfaction
Selected as theColour of the Year for 2024, Pantone 13-1023 Peach Fuzz is.
The fragrance maker recently launched an updated version of their integrated impact measurement tool for fragrances. Originally launched in 2018, EcoScent Compass provides information on the footprint of fragrances regarding three key pillars: circular creation; climate and nature; and impact on people and community.
According to Givaudan, the new tool offers “extended, robust sustainability data and verifiable claims.” Dubbed EcoScent Compass Next Generation, it now covers 45 fragrance.