Zenlytic Raises $1M for its Analytics Platform for E-Commerce Businesses that Streamlines Data Analysis with Machine Learning
Starting an e-commerce business is easier than ever with a number of plug-and-play platforms like Shopify to alleviate heavy technical burdens. Starting a successful e-commerce business is a much more difficult task. It’s no longer a case of if you build, they will come. The most seasoned e-commerce operators recognize the importance of data analytics and how leveraging this data effectively drives sales and marketing through strategic customer acquisition, marketing mix, customer retention, social media spend, segmentation, and promotion strategy.
Zenlytic makes uncovering valuable insights easier with its no-code analytics platform, built specifically for e-commerce and direct-to-consumer businesses. The platform makes it easy for operators and marketers alike to easily make data-driven decisions without technical expertise or the need to set up s
Ecommerce analytics platform DataWeave acquihires Gurugram-based Sparrosense
Co-founded by IIT Delhi alumni Abhinav Gupta, Ankit Agarwal, and Ravikant Bhargava in 2019, Sparrosense is an AI-powered video analytics platform for shop-floor monitoring.
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DataWeave, a
Bengaluru-based ecommerce analytics platform that provides sales optimisation solutions to global omnichannel retailers, consumer brands and marketplaces, has acquihired
Sparrosense, a
Sparrosense’s Co-founder and CEO,
Abhinav Gupta, will join DataWeave and lead new strategic initiatives. The CTO,
Ankit Agarwal, will focus on building a scalable backend, while Chief AI Officer
Ravikant Bhargava will add strength to DataWeave’s AI, NLP, and computer vision initiatives.
“SparroSense teams’ rich experience of building a startup which offers AI-driven product platform to customers makes them an appropriate fit for DataWeave. We at DataWeave are looking at aggressively expanding our customer base an