Over the last few decades, the problem of pollution and damaging the environment simply for the sake of business has received more attention than ever before. This is still not enough to turn things around, but there has definitely been some progress, such as raising the awareness of the issue to global proportions.
With protests and requests to protect the environment going unheard due to the influence and impact of greedy corporations, those concerned about the fate of our world have come up with a new strategy. If the best way to fight fire is with fire, then the best way to fight businesses is through business.