FashionTT helps designers go global with their brands
Swimwear by Genesis Swimwear. Photo courtesy FashionTT -
Trinidad and Tobago fashion is part of a wider trademark Caribbean style that is gaining traction on the global market, especially with the launch of TT Fashion Company’s (FashionTT) global value chain tier.
The tier features 11 top designers – Meiling, Ecliff Elie, J Angelique, The Hideout Clothing, Heather Jones, Charu Lochan Dass, Neha Karina, Claudia Pegus, 1ndividual Aesthetic, Genesis Swimwear, and The Cloth.
“They are our front-liners in branding our style and presenting it to the world to create an appetite for our alternate style choices and set ablaze a firestorm for local and progressively regional consumption, with a target on international niche markets, FashionTT’s general manager Lisa-Marie Daniel said. She described the launch as a milestone event for the local fashion industry.
Tapestry of Caribbean style
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Tapestry of Caribbean style: FashionTT embarking on virtual trade mission
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Feel-good fashion
UDEAN JOSEPH
Our Caribbean aesthetic has become the go-to inspiration, the reference template, the New World style, the vanguard design thinking and the cutting-edge frontier-people flair. It’s in our DNA, this exhibitionistic, je ne sais quoi know-it-all avant-garde sensibility. We must claim it and identify with its connoisseurship , says fashion impresario, Richard Young. Remember Anya Ayoung-Chee s win at Season 9, Project Runway. Her style was imbued with bombast, bravura and braggadocio, all influenced by her Caribbean essence.