Recent Austin-centric ads by Greater Bentonville and the Northwest Arkansas Council are targeting Austinites to make the move to the four-county, 11-city region as it transforms from a rural corner of the state to a budding hub for tech, big-city migrants and a rich cultural scene. Bentonville was the nation s fifth fastest-growing city in 2019 and has seen growth in tech as businesses flock to Walmart s HQ