Ranch 45, founded in 2018 and located in Solana Beach, has seen 25% growth in revenue from meal kit sales during COVID-19. Photo Courtesy of Ranch 45.
The COVID-19 pandemic has changed the restaurant industry as we known it. With closures and/or indoor dining at a limited capacity the last year, operators have turned to other methods in order to generate interest and revenue.
Two of the most popular programs adopted since the onset of the crisis have been meal kits and family meals, which are uncooked and cooked meals, respectively, that feed multiple people off-premise.
San Diego-based food places like Ranch 45 and Luna Grill, among others, have developed bulk packages of sorts that can either be cooked at home or come fully-cooked and just need reheating. The meal kits and the family meals can usually accommodate families of four to eight members and are meant to be enjoyed in the comfort of their homes.