Keeping costs in line and managing margins of at least 30% after trade spend is essential for creating an enduring brand in today's economic landscape, beverage industry veteran Seth Goldman advised during BevNET 2023.
Keeping costs in line and managing margins of at least 30% after trade spend is essential for creating an enduring brand in today's economic landscape, beverage industry veteran Seth Goldman advised during BevNET 2023.
The hosts discussed TikTok’s announcement that it will make its Shop feature available to all of its 150 million U.S. users and ways that it may benefit CPG brands, and also spoke about the challenge of marketing kids’ brands and why some excel while most fade away. They also riffed on several notable products, including beauty-centric beverages, snackable chocolate and Indian-inspired dips.
Mind Blown Plant-Based Seafood Co. and PLNT Burger Partner to Launch "New Bay" Plant-Based Crab Cake Sandwich LTO perishablenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from perishablenews.com Daily Mail and Mail on Sunday newspapers.
This week, the hosts discussed the relevance and sustainability of consumer trends and how to identify fads versus enduring concepts, extolled the virtues of Taste Radio VIP and highlighted two upcoming can’t-miss industry events. This episode also features an interview with Honest Tea/Eat The Change co-founder Seth Goldman, who discussed lessons learned from 25 years as an entrepreneur.